Brooks By Everest Criterion Mk1 Jacket - New Product Ideas

The classic British riding coat is alive and well! Except that the bespoke-tailor Timothy Everest-designed Brooks Criterion Mk1 (S-XL; $1400) makes traditional waxed-cotton enduro jackets look and feel like zippered potato sacks. Lightweight, breathable and weatherproof, the densely woven Ventile cotton shell is cut for riding comfort, has angled chest storage and a rear map pocket and is finished with subtle reflective piping. Fox Brothers & Co. tweed wool lining is coated to shrug off perspiration, and all hardware is finished with genuine copper. Just 500 of these hand-numbered and signed jackets will be produced.

Bench & Loom

www.benchandloom.com