Although Ducati S.p.A. is now owned by Audi, the Italian sportbike company is still more like the Ferrari of the motorcycle world. Starting with small-displacement bikes in the 1950s, the company has grown in range and sophistication ever since. Today, Ducati competes in both World Superbike and MotoGP, and production sportbikes like the flagship 1199 Panigale R – named for the company’s ancestral home in Borgo Panigale – carry the same DNA as the racers. But the Ducati motorcycle bandwidth is vastly wider, with entry-level machines like the Monster 696 inviting new riders and women, versatile mounts like the Multistrada 1200 offering a balance of sport riding, touring and commuting prowess, and the exciting Hypermotard and Streetfighter – along with the bristling Diavel power cruiser – dishing out a highly unique brand of street cred. The liquid-cooled Monster 1200 recently joined the lineup.