Alpinestars Celebrates 60 Years of Innovation

Special occasions call for special gear, and a video to go with it.

A sample of Alpinestars’ 60th Anniversary kit worn by Jack Miller.Alpinestars

There’s no denying the passion that runs through Alpinestars, but in case you needed reminding, the company launched a short video celebrating 60 years of racing and innovation, with no shortage of shots that’ll pull on your heartstrings.

Founded by Sante Mazzarolo in 1963, Alpinestars has grown into one of the most recognizable manufacturers of motorsport racing products, airbag protection, apparel, footwear, and helmets. On any given weekend, products are being put through their paces in Formula 1, NASCAR, MotoGP, World SBK, AMA Supercross and Motocross, MXGP, Dakar, and countless more race series the world over. All this to support Alpinestars’ core mission: Race on Sunday, in order to innovate on Monday.

Narrated by Keanu Reeves, Alpinestars’ 60th anniversary video gives a glimpse into what that process looks like, and what drives Alpinestars to this day. Whether you wear Alpinestars gear or not, we guarantee it’s worth a watch. Of course, there’s more to the story, as Alpinestars recently decked out its sponsored athletes in specially designed gear to celebrate the milestone.

In case that wasn’t enough, Alpinestars followed up the 60th anniversary celebrations with a new collaboration between it and Anti Social Social Club. The MotoGP-inspired collection includes a leather jacket, boots, hoodies, T-shirts, hats, and more. Popular? You could say so—the collection sold out almost immediately.

Jack Miller’s Alpinestars Supertech R10 helmet in a special 60th anniversary graphic.Alpinestars
Chase Sexton and Jett Lawrence sporting special 60th anniversary gear at the SuperMotocross World Championship finals in LA.Alpinestars
Jonathan Rea in 60th Anniversary Supertech R boots.Alpinestars
Jorge Martín’s Alpinestars x Anti Social Social Club gear worn during the Japanese GP.Alpinestars
The Alpinestars x Anti Social Social Club collaboration included this leather jacket, along with boots and apparel.Alpinestars