Video: Keanu Reeves And "The Story Of Arch"

When you tell the actor you won't build him a sissy bar, he'll ask you to build him a bike brand

Keanu Reeves and Gard Hollinger of Arch Motorcycles sit down at the Goodwood Festival of Speed to talk briefly about how the brand came to be. They also show off a new bike, the Goodwood Experi-mental, a tricked out version of the KRGT. The video was created by Michelin, who were recently announced as the official tire of Arch Motorcycles

The video doesn't have a ton of substance, and was obviously made with the intent of shining a little light on Michelin Tires, but Keanu's story is a cool one and he's one of the motorcycle riding celebrities who really lives the life. He rode with us at Laguna Seca after World Superbike and I can attest first hand that his love and passion for motorcycles is both incredibly authentic and well cultivated. Dude is fast.