Keanu Reeves and Gard Hollinger of Arch Motorcycles sit down at the Goodwood Festival of Speed to talk briefly about how the brand came to be. They also show off a new bike, the Goodwood Experi-mental, a tricked out version of the KRGT. The video was created by Michelin, who were recently announced as the official tire of Arch Motorcycles
The video doesn’t have a ton of substance, and was obviously made with the intent of shining a little light on Michelin Tires, but Keanu’s story is a cool one and he’s one of the motorcycle riding celebrities who really lives the life. He rode with us at Laguna Seca after World Superbike and I can attest first hand that his love and passion for motorcycles is both incredibly authentic and well cultivated. Dude is fast.