When 1950s Japan was dotted with regional motorbike producers a superficial view was that well-engineered products should succeed on their merits. But that’s not enough. Motor vehicles are a system that must deliver transportation. If you somehow damage your bike, you can’t go shopping or get to work tomorrow unless you can quickly replace the part. Fujisawa understood that to sell in real volume the Honda product had to be available from outlets everywhere, with parts and service to keep it running reliably. He therefore sent 15,000 letters to Japanese bicycle shops, arguing that just as shop owners’ fathers or grandfathers had learned to understand and repair bicycles, so now shop personnel could do the same with simple motorbikes – the transportation of the future. The response was positive, creating in time a nationwide network of Honda dealers.