The Honda Super Cub has been in production since 1958. In 2008, Honda announced it produced 60 million units. By 2014, that number jumped to 87 million, and just last year Honda announced it hit the 100-million unit mark.
In addition to being the most-produced motor vehicle in history, it’s also the product that Honda launched its “You Meet the Nicest People on a Honda” marketing campaign around. This effort completely revamped not only Honda, but motorcycling’s image in the US, while saving American Honda (and paving the way for importing Honda cars). It’s also one of the most famous pieces of ad work ever created—even used as a story arc for AMC’s Mad Men television show.
To celebrate the 100-million model mark, and keep the Cub in hot demand, Honda has revamped the Super Cub 50 and Super Cub 110—bringing technical updates and a restyling that returns the bike to its roots. The engine updates are minimal, getting low-friction technologies applied throughout and a new, tougher and lower-friction piston and cylinder.
Honda has also added needle bearings to the shift drum axis to improve the shift feeling by making it lighter and smoother, and the Super Cub gets a new two-stage catalyzer muffler to comply with emissions regulations.
Finally, there’s a new urethane seat material and seat base design to improve the comfort, and a larger chain drive for improved durability.
More important, though, are the styling updates, which return the Cub to its ’60s roots. The front plastic leg shield has a flowing curve, eliminating a perceived angular line. The taillamp, likewise, is rounded and elongated, giving it an elegant appearance.
Honda also added LED lighting to both the round headlight and indicators, both for longevity and appearance.
The bike has detachable side covers on both sides, with the right side allowing access to the bike’s electronic systems and the left, storage for documentation and maintenance records.
In addition to the Super Cub 50 and Super Cub 110, there are also “Pro” versions of both models which roll on smaller 14-inch (down from 17-inch) wheels and add a large front basket and larger rear luggage rack.
Unfortunately, at this time the new Honda Cub will only be available in Japan where the base model will retail for approximately $2,000.