I don’t think there are necessarily fans out there traveling the country cheering on their favorite Hooligan riders. However, most of the top Hooligan guys, who are also custom bike builders, know how to market themselves better than most top professional riders do. Hooligan riders such as Roland Sands (164K followers), Rusty Butcher (130K followers), Speed Merchant (85K followers), Noise Cycles (70.3K followers), and Suicide Machine Company (57.8K followers) are killing the Instagram game. They are posting unique content, letting their followers know about events they are attending, and creating video recaps of their races. They aren’t posting content that makes you yawn, such as a watermarked photo they found online with an essay-style play-by-play of their race. It’s exciting stuff. As a professional rider myself, I follow many of them and always watch their videos and enjoy their posts.