Mecum Auctions Joins Forces with ESPN+ in New, Multiyear Media Rights Agreement

Mecum Auctions Press Release:

Mecum Auctions, home of The World’s LargestCollector Car Auction®, is excited to announce a multiyear agreement with ESPN forlive streaming of Mecum events on ESPN+, the world’s No. 1 sports streamingplatform.

As the ultimate destination for all things sports, ESPN+ is not your typical car platform.This strategic agreement will enable Mecum to connect with a wider audience of viewers, broadening the car enthusiasts’ community while bringing Mecum’s audience to the popular streaming platform.

Mecum Auctions will make its ESPN+ debut March 20-22 at the Mecum Glendaleauction in Glendale, Arizona. Each of the three days will feature six hours of auctioncoverage on ESPN+. ESPN+ will stream all 11 Mecum events live for more than 180hours of programming.

“With live entertainment, competitive bidding and the thrill of high-energy auction action all serving as key components of Mecum’s formula for success, we’ve always known that our auctions appeal to people in a similar fashion as many major sporting events,” said Dave Magers, CEO of Mecum Auctions, “With that in mind, expanding our reach to ESPN+ is an exceptional opportunity to grow our fan and customer base to people who are already of like mind and ready to welcome a new interest and hobby into their lives.”