As a response to growing retail customer demands (and the realities of modern life), Moto Guzzi USA has announced that it’s giving the green light to a new ecommerce platform. Last week’s announcement, which undoubtedly comes as a relief to those frustrated Guzzisti who’ve been shopping online for years, coincides with the 100th anniversary of the brand’s founding, and according to the official PR, will offer “contemporary solutions to changing retail challenges,” with the dealer network fulfilling all orders to make purchasing and accessorizing a new Moto Guzzi more seamless for buyers.
It’s certainly not a groundbreaking initiative, but it’ll go a long way toward streamlining Guzzi’s interactions with existing customers and potentially getting the brand more traffic from potential ones. Customers can shop online for bikes, order accessories for their new ride, and even select whether they’ll pick it up at the dealer or have it delivered to them. Authorized Moto Guzzi casual accessories and apparel will also be available on the site/store, and potential buyers can see what financing options or promotions are currently on offer. That’s basic stuff in this day and age, but Guzzi sorely needed the upgrade to meet the growing need for 24/7 online servicing of both present and future owners.
With the new (and updated) online retail platform, Moto Guzzi USA says it’s adding a tool that can better support prospective owners by connecting them with a dealership that fulfills their needs. As for authorized Moto Guzzi dealerships, the online store can help identify qualifying customers for finance options while allowing dealerships to better anticipate near-term stocking needs for the floor.
The Moto Guzzi ecommerce is now live at storeusa.motoguzzi.com, but be warned; when we last checked, much of the posted content looked like it was not yet updated. Stay tuned.