His start was inauspicious enough though. Fighting the effects of a previous accident that left him semi-paralyzed and barely able to walk for more than two years, Rooke decided to channel his energy into custom motorcycles during his recovery, launching Jesse Rooke Customs in Huntington Beach, California. It was there that Rooke quickly developed a reputation for his customizing talent. Jesse Rooke’s embrace of amateur roadracing, motocross, and BMX racing in his early years would go on to inform his unique design style which stirred together equal parts form, function, and simplicity into builds that performed well and looked stunning. Rooke was also an equal-opportunity builder; he’d weld up a custom for everyone from hard-core chopper guys to the heaviest hitters in Hollywood. Brad Pitt supposedly has several Rooke builds in the garage, including “Jaden,” a KTM Super Duke-based café racer. When asked what made his bikes stand out from other customs, Rooke simply replied, “Their appearance tells a story about the rider.” Which may be a big part of why his sleek and boundary-pushing designs had received numerous awards over the years.