You’ve seen the reports, right? Recent studies paint a rosy picture for the motorcycle industry. There are greater percentages of women owning bikes, a new study showing that motorcycle riding decreases stress, an uptick in households that have a bike in the garage—that’s all good, great, and excellent news, respectively. But a drumbeat of negativity can still be heard emanating from bean counters, who insist that motorcycle ridership continues to fall. Young millennials (adults born between 1990 and 2000), they say, are only two-thirds as likely to ride as boomers were at this point in their life, and some say student debt is a potential roadblock to motorcycle adoption, as more young adults have college degrees (which equals more debt).