Athletic underwear brand Ethika is branching into the moto world in a big way, starting with the greatest road racer of all time.

Ethika was started as an underwear brand for skateboarders and local Southern California athletes back in 2001, but through a great product and incredible marketing have grown into the skivvies brand for athletes, branching into the NBA, NFL, Supercross/Motocross, snowboarding, and a host of other sports and musicians. Championed by athletes like Tyrod Taylor, Justin Barcia, Paul Rodriquez, Ryan Sheckler, Travis Pastrana, Jeremy Hill; Ethika is now adding nine-time MotoGP champion Valentino Rossi to their Ethika Familie.

Ethika underwear
Ethika x VR46Cycle World

The line, designed in conjunction with the VR46 Racing Apparel Team, consists of seven designs of Ethika's "Staple" line, a long boxer-brief designed to stay in place when you move and constructed from a material designed to keep your sensitive bits cool and dry.

Those of you who aren't into the boxer-brief thing should check out "the Alternate," my favorite of their boxes.

Ethika VP of Marketing Danny Evans shed some light on how the partnership came about:

"It's always exciting and humbling to work with an athlete who has accomplished as much as Valentino Rossi. The collaboration concept was as much his idea as it was ours and he and VR46 Racing Apparel team essentially designed every style in the collection. Racing is one of the core sports Ethika was built on and Valentino has been a fan of the brand and product for a while now, so everything came together pretty easily. He has a global fan base that bleed his colors and we are excited to be able to offer them a new category of gear they can proudly wear."

An Ethika man myself, I can attest to their comfort and quality. I also love all the weird different styles, and I've gotten used to the question "are you wearing leopard/neon/zebra/a giant picture of an eagle on your ass?" or "why's your underwear so long?" Today's pair is maroon with a yellow band and blue writing.

They also make a fit called "the Mid" for those of you who hate the colors, longer fit, and fun.

Ethika underwear
Ethika x VR46Cycle World

The whole line is now available at Ethika.com, where it will only cost you $25 to wear the same chonies as The Doctor. Or they have great sales a few times a year, where older styles drop down to like $10 (this is why you people should follow me on Twitter, I share very important things).

Ethika underwear
Ethika x VR46Cycle World