VR46 was founded to follow Rossi's merchandise from scratch to distribution. The company began producing racing apparel for Rossi's close friend Kevin Schwantz. Then Marco Simoncelli arrived and convinced Vale to take care of his merchandise. Nicky Hayden followed and nowadays VR46 does it for more than 15 GP riders, including Marc Marquez and his brother Alex, Dani Pedrosa, Cal Crutchlow and Pol Espargaro, just to name some. And thanks to co-branding activities, VR46 has agreements with companies such as Yamaha, Honda, Monster Energy, Bridgestone, and Oakley.