SCOOP: Massimo Bordi Out of MV Agusta

Father of the four-valve Ducati Desmos of the mid-1980s is no longer with MV Agusta.

Massimo Bordi headshot

No official announcement has been made yet, but we have learned that MV Agusta has not renewed the contract of Massimo Bordi, who has already left his CEO post and retired. Bordi had been hired by the late Claudio Castiglioni, who was aware of the limited time he still had to share with his son Giovanni to whom he had already transferred the position of President of MV Agusta. Claudio thought that Bordi, through his long experience in the motorcycling industry, would help Giovanni strengthen his managerial capabilities and steer MV Agusta toward better profitability. That task was fully accomplished, and Giovanni proved a very capable manager with a clear view of the MV Agusta role in the world motorcycle market, as the recent MV models have proved. In addition, Giovanni is a passionate motorcyclist, which Massimo Bordi never was, and this is a fundamental quality in the motorcycling business.