Erik Buell is building something in East Troy, and it’s more than a few racebikes. While his new company, Erik Buell Racing, has constructed and sold a handful of roadrace-only 1190RRs, including the one currently dominating the European Twins championship, the real work is going toward building a new company to produce road-going American sportbikes. Currently, he and his team intend to raise the capital from private investors to make that happen, with the emphasis on maintaining sufficient independence from any large, corporate parent to prevent painful replays of the past. That means not just motorcycles are being designed; business plans and a very lean company structure are being constructed, as well. This is intended to demonstrate the kinds of margins and quick path to profitability that get people whose business is money rather than motorcycles as excited as Erik is about the venture.