What to Wear in 2009

AGV and Dainese launch new product lines.

Industry News: What to Wear in 2009

Italian helmet- and apparel-makers AGV and Dainese launched their 2009 product lines in January with a well-attended press conference at the stylishly decorated D-Store in Costa Mesa, California. This was the first cooperative event for both companies since Dainese purchased AGV in 2007.

Dainese's new collection is "completely about technology," announced press officer Michela Amendui prior to a catwalk fashion show featuring the latest products. Possibly fearing attendees would think the launch might focus on protective padding, she added, "Technology is also about beauty and comfort." Regarding plans to spend more this year on its marketing efforts in America, Paolo Bacchiarello, operations manager for AGV USA, noted, "When other companies are pulling out, we're investing."

Dainese's varied product line is headed by the limited-edition, kangaroo-leather Tattoo roadracing suit with its ancient-warrior-inspired, laser-engraved graphics. Expanded women's range runs the gamut from street to track. AGV will offer a small number of its new GP Tech helmet emblazoned with the "Mugello Face" graphic that eight-time world champion Valentino Rossi wore to victory at Mugello in 2008. Open-face Blade comes with five accessories that transform the helmet's appearance.

U.S. distribution is tricky. AGV is available through supply-giant Parts Unlimited; Dainese goes dealer-direct. Either way, for street riders and track-day aficionados alike, both lines deserve a closer look.