It was only four years ago that KTM CEO Stefan Pierer announced a model initiative for the street bike market in the segment below 400cc. The triumph in this segment began with the bestselling 125 DUKE and was continued to great success with the 200 DUKE and 390 DUKE models. KTM is committed emphatically to the supposedly smaller classes, not just because of its belief that light and agile motorbikes will always stay in demand. The people in Mattighofen are also convinced that besides the great icons of the KTM range, there should always be especially affordable machines that anybody can handle with ease and which should be no less attractive and fascinating. This applies to the traditional motorcycling countries in Europe and North America as well as the rising markets of Asia, India and South America. Not least because of this conviction, KTM founded a intense cooperation with the Indian firm Bajaj Auto Ltd. in 2008, with whom the first result of the partnership has been with the successful 125 DUKE. Since then, all KTM street models of less than 400cc are built in collaboration with this partner. The motorcycles are developed in Mattighofen, Austria, where more than 300 employees that are highly qualified and passionate about motorcycles work in one of the most sophisticated research and development centres in the industry. They're then assembled in a plant no less sophisticated in Pune, India, before being shipped back to Austria for quality assurance and distribution.* The incomparable quality and equipment of the models, their downright unbeatable value-for-money and immense market acceptance clearly demonstrate the benefits of this highly effective development and production process. And just like the successful offroad bikes of the lower displacement classes, the engineers from the KTM design department take the same level of care and professional attitude on the RC models as they would if they were designing machines such as the 1290 SUPER DUKE R, 1190 ADVENTURE or 1190 RC8R. After successfully entering the Moto3 World Championship in 2012, KTM won the title the first year out and the following year, too. The logic to add street legal supersport bikes to the model range which benefit from this racing time experience while transferring the excitement of the Grand Prix scene to the road was natural. It therefore became the top design priority for the new RC series to create attractive and top quality sport bikes with great charisma thanks to their racing heritage and styling, high-tech equipment and performance. But just as important was to match these attributes by offering supreme rideability, great reliability and being affordable as well as easy to maintain. This excitement and capability is already displayed by the RC 390 in this year's first season of the "ADAC Junior Cup powered by KTM".