Personalize Your Ducati Scrambler with the Scrambler Configurator

Now you can personalize your own Ducati Scrambler through the new Ducati Scrambler configurator. You can go online on your computer or mobile device and design your own motorcycle with precision and originality. The platform allows you to personalize Ducati's from the Scrambler Icon to the Sixty2, from the Urban Enduro to the Full Throttle, and the Classic to the Flat Track Pro, all of the bikes in the Scrambler range can be viewed and made even more unique and distinctive.

The Scrambler configurator allows for you to add some self-expression and flair to your Scrambler and is designed for creativity. With the options to choose from more than 60 accessories: original tank covers and three different Scrambler logos, racing accessories to emphasize the bike's sport spirit, six different seats, Enduro accessories for rugged protection off-road, and much more. You can see your vision clearly with the high definition images that will give you a true to life representation of what your ride will look like.

The platform offers 11 views of the bike including side, three-quarter, rear, front, from above, and from the riding position. Even the setting can be personalized. You can choose from the latest collection of trendy and practical apparel through the Ducati Scrambler configurator that will have you riding in style on your personalized bike. You can choose from jackets, trousers, gloves, footwear, t-shirts, glasses, helmets, and goggles that ensure comfort and style.

There is also the "Hop on your motorcycle" option that lets you share the configuration with your Ducati Scrambler dealer and receive useful feedback in real time. You can even share your ride on social media and get opinions and advice from your friends and family.

“Thanks to the new Scrambler configurator, we create the perfect bike for our fans, in a quick and simple way”, comments Piergiorgio Grossi, Ducati Information Technology & Digital Transformation Director. “In addition, we provide them with many useful options so that they can enjoy an experience that is not just about bikes, accessories and clothing, but also instils the sense of belonging to a large Community. This is one of the first steps of Digital Transformation to be implemented by Ducati and results are proving to be significant and competitive. We would like a Ducatista to be a Ducatista not only when riding but everywhere, at all times, and this becomes possible when the Ducati experience also incorporates all the new digital tools”.

Claudio De Angeli, Scrambler Ducati Brand Unit manager, confirms this. “I’m proud that this digital evolution beginning with the Scrambler brand that has always considered viral, informal communication to be one of its strengths. It was no coincidence that in 2014 we chose to focus on digital channels when launching the new Scrambler concept. That was the starting point and today we have an extensive Community through our Instagram, Twitter, Facebook and Vimeo pages and via our site. In addition, in the last few days, we’ve also opened a YouTube channel and launched the first Scrambler app dedicated to street food, The Taste of Joy*”.