Get Fit for Dainese Custom Leather Motorcycle Apparel

17-stop tour provides customers opportunities to be fit for custom-made leather garments

Dainese USA is making a 17-stop tour across the US and Canada that will allow for customers to get measured for custom-made Dainese leather motorcycle apparel. The fifth annual North American Custom Works Tour will embark from New York City at the end of September and conclude a little over a month later in New Hampshire.

Fittings for Dainese Custom Motorcycle Leather on the 2016 Dainese Custom Works Tour
Get measured for custom Dainese leather motorcycle gear at any one of the 17 locations on this year's Custom Works Tour.Photo Courtesy of Dainese

In 1972, Dainese began making high-quality custom leather motorcycle garments for legendary racers like Giacomo Agostini in Molvena, a small Italian village in a region renowned for its leather-working tradition. The program was eventually extended to European retail customers, and the North American Custom Works program started in 2012. All three North American Dainese D-Stores now employ Italian-trained tailors who can take the 26 measurements needed to create a Custom Works garment; one-off fitting events are occasionally organized at other shops, but the Custom Works Tour is a chance for customers to be professionally fitted at locations that don’t typically offer that service. This year's Custom Works Tour has six more stops than last year and in the most extensive tour to date.

Four different levels of customization are available, from aesthetically altered off-the-rack apparel to completely custom garments with unlimited add-on logos, names, numbers and/or color ways, etc. Following a fitting, a design is created and the garment is hand-built in Molvena by the same tailors who work on the suits of sponsored Dainese racers like Valentino Rossi and Nicky Hayden. In addition to racing suits, the Custom Works program offers custom leather jackets and leather pants.

“We’re really excited to see Dainese’s North American Custom Works Tour gaining such momentum,” said Allan Jones, North American Custom Works Coordinator for Dainese. “Honestly, no other company comes close to offering such an extensive program for motorcycle apparel that is one-of-a-kind in terms of both fit and appearance, and now is the perfect time for customers to be personally fitted in order to have their garments ready for the 2017 riding season.”

See the 2016 North American Custom Works Tour schedule below:

2016 North American Custom Works Tour
September 30-October 2 New York, NY Mototainment
October 3 Montreal, Canada Ducati Montreal
October 4 Montreal, Canada Dainese Showroom
October 5-6 Toronto, Canada Riders Choice
October 7-9 Leeds, AL Barber Vintage Festival
October 11 Dallas, TX AMS Ducati Dallas
October 13 Salt Lake City, UT Moto Station
October 14-15 Denver, CO Performance Cycle of Colorado
October 16 Costa Mesa, CA D-Store Orange County
October 18-19 Portland, OR MotoCorsa
October 21 Vancouver, Canada Vancouver BMW-Ducati
October 22-23 Vancouver, Canada Pacific Motorsports
October 25-26 San Francisco, CA D-Store San Francisco
October 28-29 Chicago, IL D-Store Chicago
October 30 Detroit, MI Ducati Detroit
November 3 Belleville, NJ The Motorcycle Mall
November 5 Derry, NH Seacoast Sport Cycle

The number of fitting sessions available at each tour stop is limited, so interested customers should contact Dainese early. For more information or to book a fitting session on the 2016 North American Custom Works Tour, please visit www.dainesecustomworks.com

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