Ducati's XDiavel at the 76th Sturgis Motorcycle Rally

Roland Sands-designed XDiavel made it's debut

Ducati and the new XDiavel made their debut at the 76th annual Sturgis Motorcycle Rally (from August 5 to 14 at Sturgis, South Dakota), the largest motorcycle rally in the USA and the world's renowned cruiser event. Dating back to 1938, the Sturgis Motorcycle Rally draws over half a million bikers from every corner of the globe, all like-minded enthusiasts looking to celebrate and share their passion.

Roland Sands Ducati XDiavel at Sturgis
The Ducati XDiavel made the Black Hills of Sturgis a little darker at its debut.Photo Courtesy of Ducati

With it being Ducati's first official participation at the Rally, they knew they couldn't disappoint, so they brought the entire XDiavel world along with them. The Black Hills surrounding Sturgis are home to some of the planet's most legendary motorcycling roads and with the XDiavel, they are now a shade darker.

With the combination of the American cruiser world of high-torque at low RPM and foot-forward controls paired with the Italian style, engineering, and performance the XDiavel is a perfect long road trip ride as well as an adrenaline-fueled sports riding machine.

Roland Sands Ducati XDiavel at Sturgis
The XDiavel designed by Roland Sands kept the bike stock functionality-wise since it is naturally a beast within.Photo Courtesy of Ducati

The unmistakable look of the XDiavel now has an American design influence by Californian customizer Roland Sands. At Sturgis, he presented—together with Ducati—his interpretation of the Bologna-built cruiser.

An exercise in pure style, this XDiavel-derived concept bike built by Roland Sands features a top-class finish and a design that reflects the strong personality of this celebrated Californian customizer. With a one-piece body fixed to the distinctive Ducati trellis frame, a 19” front wheel for a bold look, and a collection of billet aluminum details that deliver a unique result, this XDiavel has transformed into an even more decisive, radical sport-chopper cruiser that still retains its unique Ducati DNA.

Roland Sands Ducati XDiavel at Sturgis
Roland Sands' design of the XDiavel showcases the bike's sleek Italian style while retaining its American cruiser power.Photo Courtesy of Ducati

This special one-off build is indeed something of a logical evolution for Roland Sands who has always had a thing for the Ducati cruiser. In addition to the custom design XDiavel, Roland Sands Design has created an exclusive line of special accessories and components, featured in the Ducati Performance catalog, and currently available at Ducati dealers.

“The response to our presence here at the Sturgis Motorcycle Rally has been exceptionally welcoming. The passion for two wheels, twin-cylinder engines, and beautiful roads is shared by everyone at this gathering of the motorcycle community,” said Jason Chinnock, CEO of Ducati North America. “As motorcyclists, we are part of a tribe, but we also embrace our individuality. This custom-built XDiavel by Roland Sands Design embodies the spirit of personalization that makes this Rally so special. The XDiavel and this interpretation provide us an opportunity to share Ducati with all in attendance.”

Roland Sands Ducati XDiavel at Sturgis
The XDiavel is a "wolf in wolves' clothing and a serious piece of speed equipment."Photo Courtesy of Ducati

"The XDiavel is a beast. A wolf in wolves’ clothing and a serious piece of speed equipment,” said Roland Sands, owner of Roland Sands Design and lead designer on the custom build. “We really wanted to pivot off all that amazing technology and not mess it up by tearing it out. So the bike is still very stock from a functional standpoint. The bike was a 3-month build, with careful consideration and deliberation about the direction of the design. Ultimately, we decided to twist the aesthetic while retaining decidedly 'stock' bike functionality. I’m proud to say that’s exactly what we've achieved,” said Roland of the build.