Riders, a new age of riding joy and true freedom is coming. My friend and YCRS co-owner Limore Shur makes a living on the edge of the future, pushing tech and media envelopes with his company Mod Op. His mind sees the world in a uniquely vibrant way, and it was Limore who called to say, "The future looks bright and safe for motorcycling. Our time to rule the road is coming!" He sees motorcyclists as F-18 jets flying through a sea of polite, in-line, law-abiding, sober, and logical Cessna 150 trainers. "The sooner cars become autonomous, the sooner our industry will soar," Limore predicts.