The collector or investor who turns to the Zagato Atelier requesting an exclusive piece is certainly someone with a strong passion. The love for bikes of the client dates back to the Eighties, when he bought his first motorcycle and started to customize it with his own hands. It was his visceral passion that stimulated the designers’ creativity. He didn’t want anything modern, fashionable, but something that could instead keep its value and appeal. What he wanted was a motorbike that wasn’t comparable to any other, that was classic, but always up to date and with a timeless design.