Some background for you: Cake launched in January 2018, but the company has been making steady progress since it entered the industry, like developing its own axle, hub, tires, and even solar panel (which can be purchased separately). The company shares the same goal with the rest of the motorcycle industry of getting new riders on bikes. In a Cycle World interview with Cake CEO Steffan Ytterborn, he stated that "the barrier of learning how to ride a motorbike—clutching, changing gears, and so forth—limits the ability for more to ride. Then again, we have issues off road; you cannot ride everywhere," and continued saying that "we realize that we are contributing to moving something forward, and in the end, we'll see if we are the ones actually being perceived as a leader of the category. To me, it's about inviting new people—outdoor people, mountain bikers, motorbike guys, whoever wants to get out there—to experience something new."