Alta is gone. As is Mission before it, and Brammo. But here we are in 2018, and Zero stands alone, innovating and improving its electric lineup, and continuing to show motorcyclists the value and fun electric motorcycles are capable of. Starting in 2006, Zeros have been seen as innovative, if not an ugly duckling. Quirky, especially compared to the bolder, faster, and more headline-grabbing brands competing in the space.