Harley-Davidson Set to Unleash the Power of Pink

Harley-Davidson Power of Pink Apparel Line Shot

Harley-Davidson Press Release:

Inspired by the struggles and courage of riders and passengers who’ve been impacted by breast cancer, the Harley-Davidson® Pink Label Collection represents a passionate pledge by Harley-Davidson riders, dealers and enthusiasts: Nobody rides alone, on the road or through life.

Since its launch in 2010, the Harley-Davidson Pink Label program has raised more than $1.8 million for donation to partner organizations offering education and support to those facing breast cancer.

“Pink Label is more than something you wear,” said Claudia Garber, Harley-Davidson Consumer Segment Strategy Director. “It’s the power to make a difference, a year-round commitment by Harley-Davidson and an opportunity for anyone in the Harley-Davidson community to both support those impacted by breast cancer, and to inspire others to do the same.”

At least three percent of the proceeds from sales of the Harley-Davidson® Pink Label Collection is donated to three program partners, each offering national reach and a distinct type of care:

- ABCD: After Breast Cancer Diagnosis offers free peer-to-peer mentoring starting with a Helpline staffed by breast cancer survivors and collaborates the Walter Reed Medical Center and others to train mentors nationwide.

- National Breast Cancer Foundation provides help through early detection, education, and support services and offers the number one breast cancer app in iTunes, “Beyond the Shock.®”

- Young Survival Coalition focuses on serving the unique needs of women under the age of 40 who are facing breast cancer.

New Pink Label Collection Apparel and Gear:

- The Pink Label Scroll Tank in hot pink and the black Pink Label Logo Tank each feature a comfy, cotton-blend ribbed fabric with just a little stretch, a rounded hem with a raw edge, and a printed graphic plus a small woven Pink Ribbon logo on the front left. XS to 2XL and Plus sizes available.

MSRP: $30.00

- The Pink Label Crystal Flat Top Cap has a playful logo and a sprinkling of bling crystals. This cotton twill cap has a size-adjustable back closure.

MSRP: $25.00

- The tissue jersey fabric of the Pink Label Metallic T is super-soft. This shirt features a small cuff on the sleeves, printed metallic graphics and a small woven Pink Ribbon logo on the front left. XS to 2XL and Plus sizes available.

MSRP: $35.00

- The Pink Label Hoodie features pink bling thanks to sequined graphics on the front and back. In soft cotton/polyester blend baby French terry, the hoodie feature kangaroo pockets, a zipper front, rib-knit cuffs and waist, and a small woven Pink Ribbon logo on the left pocket. XS to 2XL and Plus sizes available.

MSRP: $85.00

The 2016 Pink Label Collection includes a total of 59 items, each packing the power to make a difference. Visit h-d.com/pinklabel to learn more and shop the full line of options. Pink Label and Harley-Davidson MotorClothes® apparel are available at more than 750 authorized retail locations in the United States and online.

For more information: www.h-d.com