One such option could be a management deal with ISC, which may be motivated by a need to become involved in more “European” motorsports events such as F1, MotoGP, and World Superbike. Daytona, once the standout premier motorcycling event that began every racing season, has gradually declined to the status of a large club event. Meanwhile, US MotoGP events have taken over that status, first at Laguna, then later at Indianapolis and at Circuit of The Americas in Austin, Texas. Certain tracks have solidly iconic brand status: Daytona, Indianapolis, Mazda Raceway Laguna Seca. Business survival in an uncertain future requires a solid basis, and a Laguna track operated by NASCAR could be part of that.