VIDEO: 2015 Yamaha R3

The Texas Tornado (and his wife) help launch the R3, Yamaha’s new entry-level sportbike.

Yamaha is in the middle of a huge product offensive, and this morning at AIMExpo the tuning fork company unveiled the new R3, aided by this very lighthearted video starring Colin Edwards and his wife Alyssia. The bike, what Yamaha is calling "an entry-level superbike," is powered by a 320cc parallel-twin, and a dedicated effort to keep mass centralized results in a machine that's nimble and fun to ride. At least that's what the Texas Tornado and his "Little Dust Devil" say about the new R3. We hope to find this out for ourselves as soon as possible. Yamaha, by the way, expects the new R3 to become one of the company's best sellers. Enjoy the video.