World Ducati Week 2014: Getting Happy

With apologies to Disneyland, this celebration of all things Ducati is the happiest place on earth.

World Ducati Week 2014 crowd scene

The streets of San Marino ran red on Saturday—hot Ducati red. With 90-degree heat and high humidity, it would be natural for people to get a little cranky. But not this passionate crowd. On this second day of World Ducati Week 2014, I felt like I was at the happiest place on earth.

Indeed, Ducati fans have a lot to be happy about.

If you're employed by them, you're happy that sales are up this year. The 26,740 bikes sold in the first six months of 2014 represent a 3 percent increase over the same period in 2013. The gambles made on models such as the limited-edition Superleggera and the Diavel have paid off in spades, and I wouldn't be surprised to see the upcoming new Ducati Scrambler follow suit.

If you're a race fan, you're happy to see Ducatis pushing the podium in MotoGP and World Superbike again. And the racers here sure felt the love. If they weren't happy to meet fans, pose for countless Facebook moments, and do silly things like drag race Diavels, pop wheelies, and disappear in a thick, white, burnout fog, they sure had me fooled.

If you own a Ducati, you're just plain happy. Obvious, I know, but there's nothing like shared passion to put people in a good mood. The distinctive din of the Ducati L-twin could be heard from sun-up unto to stars-out. When a machine made for movement moves you like that, it's hard to keep it to yourself.

Tomorrow, the event wraps. Check back with us.

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