British Customs Quail Motorcycle Gathering “Ride Through History”

British Customs “Ride Through History” Promo image

British Customs Press Release:

British Customs will be unveiling its latest custom Triumph at the 2014 The Quail Motorcycle Gathering in Carmel Valley, California on May 17th. This annual event draws motorcycle enthusiasts from around the world and welcomes motorcycle entries of all kinds for awards considerations in a wide variety of categories.

The Quail Motorcycle Gathering celebrates the past, present and future of motorcycling, and the passion and creativity of the culture that surrounds it. In the spirit of the event, the founders of British Customs will embark on a day-long journey through history as part of a group ride from Los Angeles to Carmel on Thursday, May 15th.

The ride will begin at British Customs headquarters in Gardena, just blocks away from racing landmark Ascot Park Speedway. From there the group will weave its way through Southern California’s rich motorcycling history, making stops at significant locations like Deus Ex Machina in Venice, Iron and Resin in Ventura, and the Hearst Castle to name a few. Along the way the group will be joined by industry figures including representatives from Triumph Motorcycles, Motorcycle USA, AMA Pro Racer Melissa Perris, and the creators of the hit motorcycle documentary Why We Ride.

British Customs “Ride Through History” Promo poster

Though British Customs views each machine as a piece of art, they also believe that these bikes are meant to be ridden. Participants in the ride will make their way up the coast on a number of BC’s iconic modern classic, cruiser and sport bike builds, including the “Cafe Racer Deux” Thruxton, the “Back to Basics” Bonneville, the “Dirt Bike” Scrambler, and the Design Series Street Triple. BC’s bike builds have garnered high praise throughout the Triumph community as they demonstrate the endless possibilities when it comes to customizing one’s bike with British Customs parts.

British Customs has also entered a number of builds for consideration at The Quail Motorcycle Gathering, one of which will be unveiled at the event. Ride partners Bryan H. Carroll and James Walker, makers of the hit motorcycle documentary Why We Ride, will also be presenting the inaugural “Why We Ride Award,” which is to be given to the motorcycle that most inspires children to ride. The award will be voted on by children ages 12 and under and is aimed at laying the foundation for the next generation of riders and creators.

British Customs “Ride Through History” Promo image

“Events like The Quail Motorcycle Gathering are an inspiration to all of us at British Customs,” said Jason Panther. “Seeing the creativity that is poured into every motorcycle, being immersed in such a passionate atmosphere, and the desire to create our own expressions of who we are as a company and as motorcyclists is part of what drives us to do what we do.”

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