AIMExpo: Six Months Out Part 1 - AMA, Welcome to Orlando!

American International Motorcycle Expo shot


Press Release:

We’ve officially hit six months out from the 2014 AIMExpo and thought it was a perfect time to start sharing some key, behind-the-scenes insight on several new items for 2014. Since there are a number of topics to discuss, we’ll be communicating with you via a multi-part “Six Month Out” series, so you can get inside access to all things AIMExpo. Our goal is to keep you well informed about the event that is changing the powersports industry.

The big news, announced last week, was that the American Motorcyclist Association (AMA) would be joining the American International Motorcycle Expo platform with a first-ever, modern-era Member Convention, and alongside it, the AMA Hall of Fame induction ceremony for the class of 2014. This is certainly big news for the AMA and AIMExpo, and we look forward to showcasing all of their activities this October in Orlando.

You may have seen this running in the American Motorcyclist magazine:

A few years ago, when I was conducting the research behind the concept of a new all-inclusive platform for motorcycling and the greater powersports industry, I met with Rob Dingman, President and CEO of the AMA, to share the vision of what I was working on. He was genuinely excited by the prospect of a true national platform for motorcycling in one of the planet’s largest two-wheeled markets, seeing great opportunity for the good work and longer-term vision of the AMA.

Rob explained that he and the AMA board had long wanted to conduct an AMA member convention, but the need to create the entire infrastructure surrounding such an event, and the associated costs, made the endeavor difficult to pencil out. Enter the AIMExpo platform that brings all constituents of the greater powersports industry to one place at one time, and includes a robust infrastructure of hotels, meeting spaces, as well as all manner of Moto-centric activities including demo-rides!! Absent of the need to expend energies on those key components of a successful event, Rob and the AMA team can focus on creating a dynamic and memorable program of great value to AMA members.

American International Motorcycle Expo poster

Some have asked if Florida is a good venue for such an event, and I’ll happily share the same Motorcycle Industry Council statistics that led us to select Orlando for AIMExpo:

- The South has the highest percentage of motorcycles in use at 34%, plus a large population of ATV’s and UTV’s

- Florida has the second highest motorcycle population of all states at 709,000 (7.1%)

- Florida is 3rd highest in new unit sales at retail (38,910 units)

- Florida has the 7th highest number of motorcycle retailers in the USA

- Florida has the 3rd highest economic value, at retail, of the U.S. motorcycle market at approx. $1.6 billion

So, clearly, the answer is YES, Florida is a great location for AIMExpo’s broad platform of motorcycling activities, as well as for family activities with Orlando serving as the #1 tourist destination in the USA.

We are also proud that the AMA has chosen to induct the class of 2014 into their Hall of Fame at AIMExpo. One of the beauties of the Orange County Convention Center is the Chapin Theatre, a 2,600 seat Broadway production scale theatre that will provide the ultimate venue to celebrate the memorable and notable accomplishments of these important men and women of motorcycling. And, for the first time, the Academy Awards style of presentation in a theatre instead of the traditional dinner/banquet presentation will allow far more motorcyclists to participate in the celebration of our industry’s heroes.

American International Motorcycle Expo convention scene

With only six months to go until the 2014 AIMExpo kicks off, there’s much yet to do, but we’re proud to work together with Rob and his team to create a world-class experience for AMA members at this year’s event. Stay tuned to the AMA’s website at for more information as it’s released on the all-new member Convention and the Hall of Fame induction ceremony and related activities.

At six months out I also want to convey my personal thanks for your continued widespread industry support, input and feedback as we shape the future of AIMExpo. It’s really your show, and we’re dedicated to being good listeners as we move the event forward.

2013 AIMExpo Recap:

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