The British industry almost made it but was stopped by failure to reinvest and retool to achieve the “world price,” which results from using the most modern production equipment. Stockholders wanted dividends now, not pennies in some future heaven, so traditional methods and outdated tooling soldiered on. Rational cost-saving schemes like those of Bert Hopwood were ignored. Too radical! And there was endless conflict with a labor force determined this time not to lose the incentives it had won in wartime. Japanese motorbikes, produced on modern tooling that Mr. Honda had traveled the world to buy, presented themselves. Reliable, stylish, well-made, and cheap, who could resist?