Vespa’s Larger Digital Footprint

View new special-edition 946 scooter online.

2013 Vespa 946 (Black)

2013 Vespa 946 (Black)

Piaggio has created a new European-focused website, www.vespa.com, that pays homage to the most celebrated and iconic scooter of all time. Fans of the "original" scooter can keep up with Vespa-related culture and events, as well as place orders for the new 946, configuring and personalizing their machines from a long list of body/seat colors and accessories. The site also analyzes many of the 946's features through exclusive photos and videos.

Vespa represents a major asset to Piaggio's financial health, the division having sold 165,000 scooters in 2012, which was not a particularly rich year for the global economy. This fact alone makes the introduction of the 946—the Vespa of the "return to the future"—particularly well-timed, as it balances beautifully retro styling with advanced design and technical solutions.

Besides setting a new standard for scooters with its advanced aluminum and steel construction, the 946 is also fashionable. A limited run of the 2013 Vespa 946 collection, named “Ricordo Italiano,” in either black or white, will be available until the end of this year.

2013 Vespa 946 (White)

2013 Vespa 946 (White)