Bell Helmets 'Ink & Iron' Sturgis Promotion

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Bell Helmets Press Release:

On the heels of unveiling its new Rogue helmet, Bell today announced the details of an equally unique “Go Rogue” marketing campaign and consumer promotion that will send one lucky motorcyclist to the 2013 Sturgis motorcycle rally in Sturgis, South Dakota.

Bell's new Rogue helmet bridges the gap between the open-face and full-face categories and is primarily aimed toward cruiser riders who seek an open face helmet that provides an increased level of facial coverage for colder weather and road conditions. The Rogue campaign champions the free-spirited and oft-rebellious lifestyle that's associated with this unique category of American motorcycle culture, and no destination event celebrates the "biker" lifestyle or the notion of "going Rogue" better than the legendary Sturgis rally.

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At the forefront of Bell’s “Go Rogue” campaign is renowned American tattoo artist, Corey Miller. Miller is widely considered one of the true American “masters” of ink on skin, after decades spent honing his craft on the widest range of individuals – from underground outlaws and gangsters to the Hollywood and music industry elite.

Miller’s five-year run on the popular TLC series “L.A. Ink,” provided a mainstream national and global stage for Miller’s masterful techniques in both traditional black and grey and vivid color work, catapulting Miller’s status from that of underground inkslinger to globally recognized artist. Bell tapped Miller not solely because of his masterful tattoo work, but also because of a passion for motorcycling that dates back to his childhood, riding dirt bikes in the foothills of San Bernardino County.

“I think most would agree that motorcycles and tattoos have always gone hand-in-hand, and I was thrilled when Bell approached me to get involved with them and the new Rogue helmet.” said Miller. “I can remember tattooing some local bikers in a beat up apartment for my first motorcycle – a chopped ‘57 rigid frame with a ’73 shovelhead. I ran a Bell Moto 3 for years, back in the day.”

Go Rogue Corey Miller 2013:

Bell’s “Go Rogue” marketing campaign is capped off by the national consumer promotion, offering the grand prize trip to the 2013 Sturgis motorcycle rally. In addition to the trip to Sturgis, the winner will also earn the right to be tattooed by Miller.

In addition to the grand prize trip to Sturgis and Corey Miller tattoo, Bell will also be giving away Rogue helmets and Bell apparel as additional prizes. The contest runs from March 5 through May 7th with seven weekly winners earning helmets and t-shirts and the grand prize winner being selected from the total pool of entrants at the end of the contest period. Consumers can enter the contest by visiting the Bell Powersports Facebook Page.

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