More likely motivation is that VW-Audi President and CEO Ferdinand Piech, nephew of legendary Ferdinand Porsche, loves Ducatis and their desmo exclusivity. Is that enough to throw on the table a cool 1 billion euros? Obviously not, but Mr. Piech has never been an obvious character. Through upmarket Audi (not proletarian VW, a significant difference) Piech owns Lamborghini, Bentley and Bugatti, three of the most exotic brands in the auto industry, and Ducati would fit in very nicely. When looked at from this point of view, it starts to make sense. And Mr. Piech has always been fiercely competitive with BMW.