There are 10 awards to be claimed at the show. The most coveted is called simply The One Show Award. The other categories, easily understood if you’re paying attention, include: Eye of the Tiger, Best Norton, Best Triumph, Best BMW, I’d Ride That, Looks Fast, Sketchy Bike, Made in the USA and Italian Stallion. The winners are chosen by a party consisting of an old guy, a hot chick and some dude named Matt Limo. While everyone is drinking and gawking, the judges roll to each machine for scrutiny.