In the past, if you bought a Harley-Davidson "Factory Custom," it meant just that: The factory would customize the bike and you didn't have any say in it. Additional changes would have to be made by you ordering accessories from your local dealer and either having them installed or installing them yourself, post-purchase. But for 2011, The Motor Company has launched its new H-D1 factory customization program in conjunction with the release of its new 2011 1200 Custom, just announced as a mid-year addition to the Sportster line.Here's how H-D1 factory customization works: Customers will be able to tailor the 1200 Custom to their personal tastes and needs by choosing options from seven different categories: wheels, handlebars, seats, paint, foot controls, security system and engine finish. All you have to do is go to H-D1 Bike Builder and choose from the listed Genuine Motor Parts and Genuine Motor Accessory options to build the bike of your dreams. Once the desired parts have been selected, they are installed at the factory as the bike is assembled. More than 2600 combinations are possible, meaning you will most likely end up with a one-of-a-kind motorcycle.