Del Torchio also announced Ducati's commitment to keeping its customers alive (and not just so they can buy more motorcycles). It's part of the European Road Safety Charter, a program composed of government, non-government and business entities committed to halving the number of traffic deaths (42,000 in 2007) in the E.U. by the year 2010. Participants must take some kind of concrete action, not just lobby or sign a pledge, and traffic fatalities and injuries are indeed declining steadily in Europe. Is this the result of actions taken by the 1130 participating government agencies, municipalities, trade organizations and companies? Even if it isn't, Ducati isn't one to be last at anything, so it's signed up and is giving a free Dainese back protector away with every new Ducati sold in Europe.