World Ducati Week 2016 encapsulates the revolutionary changes enacted by Ducati in recent years. The WDW2016 title, “More than Red”, highlights both its long-standing attachment to the sports bike world and the new models for new segments. These include the XDiavel, the new Ducati cruiser, the Multistrada 1200 Enduro and the new Scrambler Sixty2, three recent additions to the Ducati range that all WDW2016 participants can “experience” in truly unique ways. Don't miss the ‘Gentleman's Lounge’ for example, dedicated to the XDiavel's uniquely refined technology and mind-blowing performance. There will also be plenty of space dedicated to the Multistrada 1200 Enduro, the star of DRE Enduro, the new Ducati off-road riding school that WDW2016 participants will be able to get a taste of. The very same Multistrada 1200 Enduro also features in Globetrotter 90, the symbolic around the world bike trip to celebrate Ducati’s 90th anniversary, which will take in the places that have contributed to writing the most important pages of the company’s history. Then there is the fun of Scrambler world and its unmistakeable “yellow zone”, featuring the brand new Sixty2 and Flat Track Pro models and ready to host the first Scrambler Reunion. The Land of Joy offers a host of activities including climbing, thanks to an artificial climbing wall that everyone can attempt to scale, basketball games in the playground set up especially for the occasion, live non-stop music with the Scrambler Music Marathon put on my Ducati employees and their band, the Barber Shop in collaboration with Prep for a new look, and many other surprises including the brand new Flat Track School. Friday takes us to Aquafan, the final destination for the thousands of bikes that will roar out of the circuit to Riccione and the fun-fuelled Scrambler Party. With water slides, swimming pools, a ‘foam party’ and great music from the ’90s, this event is open to all WDW2016 participants: just go to wdw.ducati.com to find out all the details on how to join the party. On Saturday 2 July the Santamonica stadium in Misano Adriatico will reverberate to the sound of Italian rocker Piero Pelù: a two-hour injection of pure energy for everyone at World Ducati Week.