Somewhere deep within the binding of a Marketing For Dummies book, it must say that wordplay drives sales. There are few other explanations for why so many manufacturers and press members habitually use sayings like “R is for ready,” or the slightly different, but much the same, “R is for race.” We’re just as quick as the next guy to throw the phrase out there, we’ll admit. But as the sayings become more cliché, we swore off using it for every up-spec model to be released. Then just as we filed it in the do-not-use bin, Triumph announced the new Speed Triple R, which features the same high-dollar componentry as its class-leading sibling, the Daytona 675R. Ugh; this is going to be difficult.