WSBK: Pirelli Named Exclusive wSBK Tire Supplier Through 2018

Pirelli Tires wSBK Promotional Shot

Pirelli Press Release:

Pirelli has been confirmed as the Official Tire Supplier for all classes of the eni FIM Superbike World Championship having won the tender organized by Dorna, promoter and organizer of the World Championship, in agreement with the FIM, the International Motorcycling Federation.

The agreement confirms Pirelli in its current role of sole tire supplier for all the classes of the FIM Superbike World Championship until the end of the 2018 season.

Starting in the 2004 season, and now in its eleventh year, the technical partnership established between Pirelli, the teams and riders of the eni FIM Superbike World Championship can today boast the record of the longest running control tire supplier in the history of motorsports at international level. Established with the primary purpose to reduce the overall cost of running the championship, the single tire formula proposed by Pirelli has steadily increased quality and competitiveness, enabling all the riders, teams and motorcycle manufacturers participating to compete for success in the Championship.

This renewal confirms the leading role in motorsport played by Pirelli - which since 2010 has been the Exclusive Tire Supplier for the FIA Formula One World Championship®. This represents a strong continuity with the business strategy that has enabled the Italian tire company to establish itself as a benchmark in the Premium segment as well as in racing and supersport tire production.

Uberto Thun-Hohenstein - Senior Vice-President:

"Pirelli is proud of this confirmation as Official Tire Supplier for the top Championship for production derived motorcycles. It is a partnership that has lasted successfully for over a decade thanks to the constant commitment and well-finished service of our racing team that goes to the track every weekend to support the teams and the riders. The quality of our tires is appreciated not only by the riders but by many motorcyclists all over the world who, thanks to the participation of Pirelli in this championship, have been able to rely on everyday more high performing products. These are all key elements that have certainly influenced in a positive way the choice of Dorna to select us once more as official supplier till 2018".

Javier Alonso - wSBK Executive Director

“We are glad to continue with Pirelli for the next three seasons. This renewal testifies our excellent relationship with the Italian company, a partnership for more than a decade that has always been strong with both the International Motorcycling Federation and the promoter and organizer of the series, and is clear evidence of Pirelli's ongoing and constant ability to innovate and to offer products at the forefront of technology”

Giorgio Barbier - Pirelli Moto Racing Director:

“When we first believed in the single tire supplier solution to reduce the cost of motorcycle racing, the idea was not accepted by everyone in a positive way. They were reluctant and some feared that the quality of the races as well as that of the tires would have been affected. This has not been the case. In more than a decade Pirelli has been able to show that, if well managed, the single tire supply not only allows the tire manufacturer to make developments and make available to all motorcyclists unrivaled products, but also permits us to contribute in an important way to the show offered by the Championship."

"After Superbike, other championships such as Rally, FIA Formula One World Championship® and MotoGP™ have chosen this solution and other tire manufacturers that until recently were the fiercest opponents of the control tire, in the end changed idea. We are happy to have been the forerunners in this direction having understood how the competition could offer an advantage over our competitors through the transfer of technology from track to road. We will continue to strive to offer teams and riders of the Superbike World Championship, as well as all motorcyclists, tires with more performance, using the strong philosophy that has always supported us in these years: We sell what we race, we race what we sell!"

Gregorio Lavilla - wSBK Sporting Director:

“The consistency in the technical support provided by the brand with the long "P" at the races with their presence in the paddock and their professional development away from track provides the competitive racing and the year on year improvement in terms of lap times that we have seen over the years. The continuation also provides both teams and riders with confidence in making further steps forward in the next three years”.

Pirelli Tires wSBK Promotional Shot

In over a decade of participation as Official Tire Supplier, the eni FIM Superbike World Championship has enabled Pirelli to develop products which are highly appreciated by the riders and motorcyclists from all over the world. Establishing Pirelli as the undisputed market leaders.

Since 2004 up to now, the Italian tire company has brought on Superbike racetracks a total of 715,213 racing tires, developing 661 solutions during the contract period.

In 11 years, Pirelli has raced in 24 circuits (Aragòn, Assen, Brands Hatch, Brno, Donington Park, EuroSpeedway Lausitz, Imola, Istanbul Intercity Park, Laguna Seca, Losail, Jerez de la Frontera, Kyalami, Magny-Cours, Misano Adriatico, Monza, Mosca, Nürburgring, Oschersleben, Phillip Island, Portimão, Salt Lake City, Sepang, Silverstone, Valencia, Vallelunga) from 16 Countries for a total of 268 races.

The development work carried out by Pirelli together with the production derived Championship riders has no equal: in fact, the range of Pirelli racing tires have travelled a total of more than 1 million kilometers in races with often extreme temperatures (from 6 to 60 Celsius degrees)

Since the beginning of the collaboration between Pirelli and the FIM Superbike World Championship, the final standings of the championship was decided five times in the last round (in 2004, 2007, 2009, 2012 and 2013) and five times in the penultimate (in 2005, 2006, 2008, 2010, 2011). Showing how since the entrance of the Italian company in the production derived series, the show and also the competitiveness has grown.

The role of Exclusive Tire Supplier of the FIA Formula One World Championship® and the eni FIM Superbike World Championship, in addition to the important efforts in the Rally, Motocross and Endurance World Championships, as well as the most important two and four wheel motor competitions, demonstrates the passion and dedication that Pirelli has always placed in sporting activities, confirming an important feature of the DNA of this Italian company.

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