Are you "affluent, accomplished and exclusivity-driven"? If so, you would qualify to become one of Harley-Davidson's "alpha customers." It's a very special club that lets in no more than 10,000 people per year. Price of admission? You just have to plunk down for one of four fully zooted new 2010 Custom Vehicle Operations motorcycles and ride with pride at the head of your local HOG-chapter poker runs. At the recent Northern California press introduction for these machines, we were informed that CVO owners truly do occupy a special place in Harleyland. They tend to be lifelong brand loyalists, and despite the costs involved (this year's models range from $25,299 to $35,999), they still spend more, on average, for additional P&A than "normal" H-D customers. "We're here, we're loud and we're shiny. Get used to it!" could easily be the motto for this elite club within a group within a niche...but of course, it isn't.