- Across the seven IMS tour stops and the DFW Auto Show, more than 6,800 consumers participated in Discover the Ride.
- 47 percent of all non-motorcycle-licensed Discover the Ride and New Rider Course participants were female.
- 2,008 non-riders completed the New Rider Course.
- 51 percent of those were female.
- 64 percent of the non-riders were under the age of 35.
- More than 2,340 kids rode StaCyc bikes in The Kids Zone.