It was called Project 1201, the singular goal being to build the ultimate sportbike at any price. And it's going into production now as the Ducati 1199 Superleggera. (Did you notice, no Panigale here?) We might even call it "Bugatti" 1199 Superleggera, since, at $65,000, it will be a very rare and exceptional sportbike. The Bugatti connection also comes to mind because the car company is, like Ducati now, a part of the Volkswagen Group.