When we started REV'IT!, we wanted our own identity, so we created "Engineered Skin." Manufacturing in the fashion industry is based on a two-dimensional drawing—you have a front and a back. But most impacts are on the sides, so we moved the seams to locations with less impact. Initially, we exaggerated it, which was difficult for manufacturing, but that helped us get into the market because it was different. Now, Engineered Skin can be anything that has to do with innovation.