The New Normal: Will Getting Back to Basics Save Motorcycling? Small displacement, big sales?

Suzuki GW250

The U.S. motorcycle market peaked in 2005-6, when high home values and easy credit conspired to help drive sales
 of 1.1 million new bikes. But following the banking crisis and
 economic meltdown of 2008, that number has fallen precipitously, to 450,000 total sales in 2011—a drop of nearly 60 percent. It hurts, but there’s light [...]

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Suzuki Announces Its Remaining 2013 Lineup Two all-new models and a few welcome returnees.

2013 Suzuki GW250 - studio right 3/4 view

American Suzuki showed its hand in Las Vegas over the November 10-11 weekend, revealing to the press its entire motorcycle lineup for the coming year. Although much of Suzuki’s 2013 street and off-road product line had been announced over the past few months (much of which has remained unchanged aside from color/graphics and pricing), the [...]

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