Valentino Rossi Back to Yamaha: The Rumors are Over MotoGP’s biggest star is leaving Ducati.

Valentino Rossi

Valentino Rossi has rejected the contract that Ducati CEO Gabriele Del Torchio offered him in a private meeting during the U.S. Grand Prix weekend at Mazda Raceway Laguna Seca. The nine-time world champion is returning to the official Yamaha factory team, where he will be paired with current MotoGP points-leader Jorge Lorenzo for the 2013 [...]

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Ducati Motor Holding: Act One Meet the new board of directors.

Gabriele Del Torchio: CEO of Ducati Motor Holding

The acquisition of Ducati Motor Holding by Audi AG is now formally completed, and the first official act of the new board of directors was the appointment of Rupert Stadler, CEO of Audi AG, to the position of president of the board. This board will be composed of four members. Two, Horst Glaser and Axel [...]

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Worthersee e-Bike Audi unveils pedal-electric hybrid concept bike.

Audi Worthersee E-Bike front profile

Ducatis aren’t the only two-wheelers under the Audi corporate umbrella these days. The German company recently unveiled its concept Worthersee e-bike, to which Audi applied its vast experience with high-tech composites, electronics and lithium-ion batteries. This innovative machine can operate solely on muscle power through a nine-speed bicycle transmission, rely only on its 2.3-kilowatt electric [...]

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Audi-Ducati A Marriage Made in Heaven?

Audi-Ducati Acquisition

In October of 2011, a very smart manager of a Bologna-based company told me he had a feeling that Ducati might be up for sale. How did he get that perceptive feeling? While watching Ducati “polishing all its silverware,” he just made “2 and 2 equal 4.” For the sale of the company, the moment [...]

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Diavel AMG: Coming To A Ducati Dealer Near You Audi’s purchase of Ducati ended the Italian motorcycle manufacturer’s relationship with Mercedes-Benz, but the Diavel AMG will still be sold.

Diavel AMG: Coming To A Ducati Dealer Near You

Audi’s recent purchase of Ducati will not change the Italian bike maker’s plans to sell the $26,495 Diavel AMG. Questions about the status of the special-edition 1198cc V-Twin power-cruiser were raised earlier this year when AMG’s parent company, Mercedes-Benz, released the following statement: “Since the end of 2010, a successful marketing cooperation has existed between [...]

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Ducati Sold Again Audi buys Italian motorcycle manufacturer for $1 billion plus.

Ducati Sold Again

Okay, folks, Audi has acquired Ducati for just over $1 billion. Lots of discussion is ongoing as to why this has happened. The parts that make some sense are that Audi-VW now has its own fancy motorcycle brand (a shiny piece of corporate jewelry), and that Ducati has the interest and loyalty of a slice [...]

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Acquisition of Ducati Motor Holding by Audi

Ducati-Audi

Audi Press release: AUDI AG is acquiring from Invest industrial Group the tradition-steeped Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A., which has its registered office in Bologna. The transaction will be completed as quickly as possible once authorized by the competition authorities. The Supervisory Boards of AUDI AG and Volkswagen AG approved the acquisition [...]

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Ducati For Sale Deal with Audi nearly done?

Ducati For Sale - Bruno Visits Factory

After Investindustrial’s Andrea Bonomi announced to the Financial Times that the private-capital firm intended to sell Ducati for a cool 1 billion euros, the whole financial world began probing for the names of the potential suitors. The motorcycling world did the same, but with a different spirit: Ducati ranks high on the roster of most-loved [...]

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