Audi-Ducati A Marriage Made in Heaven?

Audi-Ducati Acquisition

In October of 2011, a very smart manager of a Bologna-based company told me he had a feeling that Ducati might be up for sale. How did he get that perceptive feeling? While watching Ducati “polishing all its silverware,” he just made “2 and 2 equal 4.” For the sale of the company, the moment [...]

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On the Record: Claudio Domenicali Ducati General Manager.

Ducati General Manager Claudio Domenicali

Two-thousand-eleven was a successful year for Ducati. Now, we are at the beginning of a new era with the coming of the 1199 Panigale, a prestigious addition and a strong sign of technological evolution and also of our determination to reaffirm our leadership in Superbike racing. Our plan is to conquer new shares of the [...]

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Earthquakes Hit Northern Italy Bologna hit, Ducati spared.

Ducati Factory

Northern Italy was rocked by two earthquakes this past month. The first quake was centered somewhere between Modena and Ferrara, and heavily felt in Bologna, near the Ducati factory, but there were no damages there. The second, bigger one was centered somewhere between Modena and Mantova. I was supposed to be in Modena to test [...]

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Desmo Show A visual history of desmodromic valve actuation.

Ducati's legendary 125 GP three-cam desmo

Where would you expect a show about the history of desmodromic valve actuation to take place if not Bologna? But Ducati wasn’t the driving force behind this comprehensive, well-managed initiative; rather, it was put together by one man: Dr. Gigi Mengoli. Sure, Mengoli still is in a top position at Ducati, being chief project engineer [...]

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KTM 690 Duke Track Austria gets on track with a lightweight, limited-edition Single.

KTM 690 Duke Track

KTM has developed a special racing edition of its powerful Duke 690 and given life to the KTM European Junior Cup, which is open to younger riders and runs in conjunction with eight rounds of the Superbike World Championship. The potential of the Duke Track is staggering in relation to its sub-10,000 euro price ($12,850) [...]

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MV Agusta GP 500 Everything old is new again.

MV Agusta GP 500

In addition to their great contributions to the development of the new 675 F3, HRT engineers Ezio and Maurizio Mascheroni and Enrico Sironi created a perfect copy of Giacomo Agostini’s world-title-winning three-cylinder GP 500. Every detail is perfect because Sironi was a member of the legendary MV Agusta technical team and still has copies of all the original [...]

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Piaggio X10 GT Scooter First Tango in Paris: Piaggio’s all-new X10 scooter gets Bruno giddy.

Piaggio X10 GT

Piaggio’s new X10 scooter was unveiled at EICMA last November, but it was kind of overshadowed by the lovely Vespa Quarantasei retro/future concept. Too bad! After a riding preview through the most prestigious boulevards of Paris, I must humbly reckon that the X10 deserved a lot more attention by the easily distracted media people, yours truly [...]

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Avon 3D Ultra Radial Tires Testing new sportbike tires in less than ideal conditions at a racetrack in Spain goes better than expected.

Avon tires mounted on a Yamaha YZF-R6

Avon Tires produced its first motorcycle tire in 1911, and a century later, the small yet highly specialized U.K.-based company remains one of the most prominent names in the business. Avon has always been at the leading edge of technology, and its new 3D Ultra sportbike tire proved this once again in incredibly hostile conditions [...]

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View from the Assembly Line: 2012 MV Agusta F3 675 – Feature

2012-MV-Agusta-F3-675_001

MV Agusta CEO Massimo Bordi asked Technical Director Marco Cassinelli to dismantle an F3 engine, and I was allowed to measure, weigh and take pictures of all major components. As they say, one picture is better than a thousand words! Sometime in 2006, I received a phone call from none other than the maestro, Massimo [...]

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Ducati For Sale Deal with Audi nearly done?

Ducati For Sale - Bruno Visits Factory

After Investindustrial’s Andrea Bonomi announced to the Financial Times that the private-capital firm intended to sell Ducati for a cool 1 billion euros, the whole financial world began probing for the names of the potential suitors. The motorcycling world did the same, but with a different spirit: Ducati ranks high on the roster of most-loved [...]

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