Harley Davidson Press Release:
Harley-Davidson announces launch of a second installment in its ‘United By Independents’ Dark Custom campaign. The campaign, featuring actual Harley riders, was first developed on HD’s Facebook app “Fan Machine” and was then cast on Twitter. The final 60-second spot, featuring 16 real Harley-Davidson riders and Twitter followers from around the world, makes its national advertising debut on the hit series Sons of Anarchy beginning with the Season Five premiere Sept. 11, 2012.
Harley-Davidson asked more than 4 million Facebook and Twitter fans to share how they defy stereotypes by posting their own personal images. From the thousands of responses received, Harley-Davidson created the first installment of the ‘United by Independents’ campaign, which debuted in February 2012.
The debut video is available on Harley-Davidson’s Dark Custom website at www.darkcustom.com
The ‘United by Independents’ campaign runs through November 2012 and gives fans an opportunity to customize a new Street Bob motorcycle online with the H-D1 Bike Builder. This online tool offers expressive paint sets, accessories and apparel with the addition of the all-new Hard Candy Custom series.
To enter to win the Ultimate Sons of Anarchy Experience, fans should visit www.h-d.com/SOA from Sept. 11 through Nov. 19, 2012, and tell Harley-Davidson which SOA actor they want to ride with, where they would go and what they would do. One winner will receive a grand prize including their customized Street Bob and a trip with a friend to Los Angeles to visit the set of Sons of Anarchy.
For more information: www.harley-davidson.com