Everything motorcycle in one place at one time every year? That’s the aim behind the American International Motorcycle Expo, says Larry Little, former CW publisher who is now vice president and general manager of the Motorcycle Group for the Expo’s producer, Marketplace Events. “The show’s purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the U.S. and North America.”
Little says the model is based on that used for the big European shows, such as EICMA in Milan, with similar fall timing to match the debut of new motorcycle models and aftermarket products. The inaugural show will be held at the Orange County Convention Center in Orlando, Florida, on October 16-20, 2013.
Consumer attendance is essential to the show’s success, which meant we needed a city that could attract a large number of enthusiasts,” says Little. “Orlando sits within a four-hour loop that encompasses Miami, Tampa/St. Petersburg, Daytona and Jacksonville. Additionally, the timeframe aligns directly with Daytona’s Biketoberfest, putting a significant number of enthusiasts just an hour’s ride away from the AIMExpo.”