Drayko Drift Jeans - New Product Ideas

The Australians have done it! Drift Jeans from Port Melbourne-based Drayko are the first (and, thus far, only) CE-approved motorcycle-riding jeans. Distributed in the U.S. by Western Power Sports, these road-ready pants are designed to protect your, um, assets in an asphalt slide for at least 4.4 seconds, nearly half a second longer than is required for the standard they are designed to meet. This is possible through a blend of military-grade Kevlar and Dyneema, which is advertised as the world’s strongest fiber. Drayko says that even with all this protection, the Euro-cut jeans ($179.95, men’s even waist sizes 30-44; women’s sizes 0-12) are breathable and comfortable to wear both on and off the bike. Also available: the Renegade ($149.95) and “digital-camouflage” Optix ($179.95).

**Western Power Sports, Inc.

601 E. Gowen Rd.

Boise, ID 83716

www.wps-inc.com**